Sustainable Branding & Marketing Strategy

• Sustainability-centered corporate branding strategy
• Sustainable marketing strategy
• Sustainability public relations

While the urgent actions on the global social issues such as climate change and human rights are required, the demand for more sustainable brands is increasing. Purpose branding is gaining more attention among millennials, who are highly interested in sustainable consumption. In addition, more and more brands are damaged by accusation of “greenwashing”.
We combine our profound knowledge of sustainability fields with the strategic consulting skills to help you develop the sustainability centered corporate branding strategy.

Marketing is an important tool to communicate your corporate value with the consumers and stakeholders. In the recent years, consumers are starting to evaluate the advertisements and the marketing message in a sustainability perspective, which gives the huge impact on the corporate brands.
It is important to embed sustainability in your marketing strategy and actions through marketing message, contents, dissemination, and monitoring.
We provide you with the comprehensive support for developing sustainability marketing by using our expertise such as the profound knowledge of business and human rights, the extensive network of sustainability related NGOs/NPOs and the strategic consulting skills.

• Our expertise of combining two fields such as sustainability consulting and strategic consulting
• Extensive network with NGOs/NPOs
• Extensive network with specialists in the field of branding and marketing