Growth Innovation・R&D Management
Market Creation Approach for Business Development
There are several typical patterns of new business development failure. One common pattern observed in Japanese companies is being fixated on the immediate “customer” needs and adhering to a “competitive strategy.”
Excessive reliance on quantification in R&D can also hinder innovation.
We support new business development through distinctive approaches based on “the customer’s customer,” “qualitative evaluation,” “market creation through rule-making,” and “legitimacy design.”
Excessive reliance on quantification in R&D can also hinder innovation.
We support new business development through distinctive approaches based on “the customer’s customer,” “qualitative evaluation,” “market creation through rule-making,” and “legitimacy design.”
Why OWLS？
- Expertise of consultants with extensive experience in new business development in venture companies
- Methodology provided by consultants with extensive experience in research and development and innovation-related projects at strategic consulting firms
- Experience in ecosystem formation involving a wide range of stakeholders such as NPOs and NGOs
